Asmodee Avatar Design
(Publisher of board games, card games and role-playing games)
The objective of the project was to design an avatar for Asmo Campo’s internal use that reflected the concept of board games and was easily recognizable by users.
We initiated an exploration based on geometric shapes. Our primary objective was the ease of identification and enhanced memorability for the end users.
With the exploration of silhouettes carried out, we began with the character design, seeking to represent the colors and symbolic shapes of the brand.
Avatar design based on selected shapes
The pawns and Meeples forms were strong symbols for the brand and were well represented in the two finalist characters.
Following a thorough examination of legal considerations, the definitive avatar design and its corresponding color variations were determined.
